HERITAGE : MODERN

Founded in 1990, this Chinese sportswear brand was named after its founder, the renowned Chinese Olympic gymnast, Li Ning.

Recently Li Ning rejuvenated its image by investing in design and branding. Li Ning’s refreshed brand identity aligned with its updated design approach. Li Ning made a splash on the New York Fashion Week catwalk in February, followed by a debut at Paris Fashion week in June this year, impressing both the fashion press and the public with its new collection. Li Ning takes the heritage of Chinese philosophy, Daoism, and makes it relevant and contemporary. By exploring the tension between past and future, it conveys new energy and modernizes the brand image, thus increasing brand appeal.