Brand Strategy / Partnership
Delivering cultural brand strategy and brand partnership plans in the art, fashion and culture to communicate brand truth in the cultural language of the consumer. Thus achieving cultural resonance that translates into brand appeal and considerations.
Marketing Campaigns
Designing campaign strategy and integrated marketing plans to launch products and/or brands. Aligning agency resources across all disciplines and partners to develop integrated campaign plans. Implement the plan either as in-house support or alongside marketing team within the company.
Cross-Cultural Communications
AL:EW is uniquely placed to facilitate the communications to help Chinese brands engage with western agencies and partners, and assist western companies to connect to the Chineset market. We offer bespoke workshops focusing on the nuances of Chinese versus Western approaches in marketing and business practices to give your agency or brand the cross-cultural edge.