AL:EW champions ambitious Chinese brands seeking success in the West and offers a gateway for western brands venturing East.

With expertise derived from 20+ years working in both the East and West, AL:EW will help your brand find quicker routes to success in the west and vice versa with first hand insight, knowledge and experience.

By bridging East and West, and infusing your brand with contemporary and relevant trends in art, fashion and culture, AL:EW will generate increased brand awareness, appeal and consideration.


EAST : WEST
Tapping into insights between West and East

HERITAGE : MODERN
Making heritage relevant and contemporary

TECH : ART  
Infusing your brand with relevant trends in art and culture