TECHNOLOGY : DESIGN & FASHION

Tapping into culture and art is vital for creating brand resonance in new markets. Huawei yielded the rewards of following this route at the onset of their brand-building in western markets and have continued in that direction. 

One of Huawei’s early initiatives infusing technology with Art and Culture was the launch of the Huawei Watch.  Huawei collaborated with renowned Italian designer Fornasetti to create a bespoke Huawei Watch, and amplified the campaign at Milan Fashion week in partnership with Vogue China. Huawei communicated the premium side of their brand image and generated appeal amongst its audiences through this relevant and meaningful partnership.

(image from www.designboom.com)